FreshWorks CRM

Nestor Consulting Pte Ltd
2 min readDec 31, 2020

FreshWorks CRM:

Discover the best leads, boost engagement and drive deals to closure with a smart & comprehensive Cloud-based Customer Relationship Solution

Until now, legacy CRMs have been a data-dumping ground fraught with data inconsistencies, lack of insights, and fragmented view of the customer

  • • Sales and marketing had only a partial view of the customer.
  • • Sales had poor context and low-quality conversations.
  • • Marketers could not understand customer intent and segment the right audiences.
  • • The constant juggling and data entry also made the CRM a chore and not a go-to guide.

User experience is further worsened by technology-related challenges such as:

  • • The requirement of manual integration
  • • Siloed customer data
  • • Multiple-product management
  • • Not optimized UI/UX

Introducing FreshWorks CRM

• Have conversations with context. Generate more opportunities

  • · Understand visitor intent. Track page visits and even actions on your site.
  • · Chat in real-time with website visitors using AI-powered chatbots
  • · Build custom web forms and automatically capture visitor information
  • · Tailor email campaigns and generate cost-effective leads for sales.

• Personalize your communication. Increase customer engagement

  • · Get a 360° view of a customer. Capture all customer interactions in one place.
  • · Freddy AI identifies your best leads — the ones that are most likely to convert
  • · Set up welcome emails or personalized journeys based on actions

• Use AI to cut through the clutter. Drive deals to closure, faster

  • · See your deals move, stagewise. Review and act on deals you need to close.
  • · Freddy AI analyses every deal and helps you with insights and next best actions
  • · Create an accurate AI-powered forecast and help the sales team take action
  • · Collaborate on Slack across departments to close deals faster

• Proactively nurture relationships. Help your customers grow

  • · Categorize customers based on engagement score. Target messages to boost LTV.
  • · Bring sales and support together through the Freshdesk integration
  • · Proactively surface insights and actions to help your customers grow

It offers several benefits over legacy and cloud CRM solution such as:

  • • Salesforce Automation: Lead and Contact Management, Deal Management, Account Management, Reports and Dashboard, Automations
  • • Sales Engage: Sales Sequences, In-built phone, Lead Scoring, and Enrichment
  • • Marketing Automation: Email marketing, automation, CRO
  • • Omnichannel: Phone, SMS, Chat, Email
  • • Neo Platform: UCR, Collaboration, Freddy AI, Analytics, Marketplace, and Development Platform

Nestor Consulting Pte Ltd in Singapore is an authorized reseller and implementor of FreshWorks CRM solution in the region. Please reach out to us at contact.us@nestor.sg if you are interested to know more about it and would like to see a product demonstration.

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Nestor Consulting Pte Ltd
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Nestor Consulting, Singapore has very experienced Big4 Consulting Professionals who have Experience in consulting and cloud-based technology implementation.